Corporate Training

Whether you need executive coaching, advanced seminars for your product managers, sales managers and market researchers, or on-line courses to enhance your employees' basic business skills, our team of experienced researchers and teachers can provide training in the following areas:

Primary and Secondary Research Techniques Market Research and Competitive Intelligence Data Sources, Dashboards and Brand Performance Competitive Strategies and Marketing Simulations Portfolio Analysis and Management User Segmentation and Targeting Brand Positioning and Messaging New Product Forecasting and Tracking Promotion and Media Optimization Sales Force Alignment and Effectiveness

SZF also offers one and two day qualitative and quantitative war gaming workshops where new product teams can develop launch strategies and tactics and test them under various market scenarios.