SZF is focused on three of the most challenging issues confronting todayís pharmaceutical industry and offers both custom and syndicated research services in each of these areas:

New Product Commercialization

Custom Phase II Research

Custom Phase II REMS

Custom Phase III Research

Custom Phase IV Research

Integrated Marketing Communications

Syndicated IMC Studies

• Physician Media Diary • Sales Force Effectiveness • Media Maximization

Custom IMC Research

Healthcare Policy

Healthcare Roundtable

Syndicated Physician Practice Studies

Custom Policy Research