Phase II^©

• Identify unmet needs in the market place by providing feedback on your competitors’ image, efficacy, safety and satisfaction
• Provide guidance on the image, efficacy, safety and satisfaction your new product must achieve for future success
• Provide guidance in choosing your Phase III clinical trial endpoints
• Evaluate your company’s organizational strengths and weaknesses

Our NPC Index makes it easy to benchmark, track and trend compounds within your company’s new product portfolio while comparing them to competitor compounds

• Use our NPC Index to establish company performance standards and norms
• Use our NPC Index to make Go / No Go, Investment, and Timing decisions for your new product portfolio

Our basic package of nine studies starts at only $97,500

• All Data and Sample purchases will be billed at cost
• All Honoraria, Travel, Food and Lodging will be billed as out-of-pocket expenses

Four to six months of fully integrated primary and secondary research running concurrently with your Phase II clinical trials

• Months 1-2: Strategic Consulting and Secondary Data Analysis
1. Market Assessment / Market Backgrounder
   Market size and growth / prescriber productivity / patient types / managed care influence and control / pricing / promotional spend
2. Educational and Promotional Materials Review from
   web sites and on-line journals
3. Pipeline, Portfolio and Competitive Mapping
   Time lines and quadrant maps for your company’s and your competitors’ products
4. Internal Capabilities Evaluation and Index
   Six key corporate departments evaluated on fifteen performance dimensions
5. Competitive Environment Evaluation and Index
   Launch environment evaluated on twenty-three drivers of market performance
• Months 3-4: Qualitative TPP Primary Research with Physicians
  
  

  35 domestic one-on-one interviews (45-60 minutes IDI’s) with 5 KOL’s, 25 physicians from two specialties and 5 managed care administrators

1. Research designed to calibrate new product feature performance ranges
• Months 5-6: Quantitative TPP Primary Research with Physicians
  
  

  30-45 minute nationwide internet survey with 100 physicians from two specialties (50 completes per specialty)

1. New Product Performance Evaluation and Index using constant sum assessment of new product feature categories, factors and levels
2. Preference Share Forecasts for Best, Most Likely and Worst Case new product scenarios
3. Overall NPC Index Score combining your Internal Capabilities, Competitive
   Environment and New Product Performance Indices